Moravia: terra incognita or a tourist paradise? – a discussion on the new issue of HERITO

How should we talk about Moravia today – its identity and future? What is surprising about its history and what must not be forgotten when considering the region’s development? We will discuss this on the occasion of the launch of the 59th issue of ‘Herito’ magazine, dedicated to this often-overlooked part of the Czech Republic.

8 June 2026, 18.00

Guests: dr Magdalena Łanuszka, Aleksander Kaczorowski

Host: Bartosz Sadulski

BE Zone, 1 Jagiellońska Street, National Old Theatre – Kraków

The capital, Prague, accounts for almost half of all tourist activity in the Czech Republic, leaving little for the rest of the country, even though it has plenty to offer. In the eastern region, Moravia, there are as many as seven sites listed as UNESCO World Heritage Sites; the French have recently recognised Olomouc as one of the most interesting culinary destinations in the Czech Republic and are on the verge of admitting that Moravian wines are delicious. However, this does not significantly affect the popularity and recognition of Moravia, which is often seen as a transit point rather than a tourist destination.

Why is this happening? How can we talk about the region without reducing it solely to a tourist attraction, but also taking into account the needs and everyday lives of its residents? Is the development of tourism the only possible path forward, or are there other models for building its identity and future? We will discuss this on the occasion of the launch of the new issue of “Herito” with Dr Magdalena Łanuszka and Aleksander Kaczorowski. This time, due to renovation work at the ICC headquarters, we will be hosting the event at the Stary Theatre.

During the event, you will be able to purchase the latest issue of "Herito" magazine, which is also available at ksiegarniamck.pl.

Participants:

Dr Magdalena Łanuszka – a graduate of the Jagiellonian University in Kraków, PhD in art history, medievalist. She has collaborated with various institutions: as a lecturer (Jagiellonian University, AGH University of Science and Technology, Universities of the Third Age), a researcher (including the University of Glasgow and the Polish Academy of Arts and Sciences), and a populariser (including for the State Archives, the National Library and Radio Kraków). She collaborates with the ICC in Kraków and runs the local editorial office of the RIHA Journal. Author of the blog: posztukiwania.pl.

Aleksander Kaczorowski – essayist, journalist and translator of Czech literature, author of acclaimed biographies of figures including Havel, Hrabal and Ota Pavel, as well as books on the Czech Republic and politics. In 2023, he published the book-length interview “The President: Aleksander Kwaśniewski in Conversation with Aleksander Kaczorowski”. Editor-in-chief of the Prague-based magazine “Aspen Review Central Europe”. Fellow of the Remarque Institute in New York and the Institut für die Wissenschaften vom Menschen in Vienna. Winner of the Václav Burian Award.

Host:

Bartosz Sadulski – writer and editor, author of three volumes of poetry, as well as the novels “Szesnaście na Bourbon” and “Rzeszot,” for which he received the Kościelski Prize, and was nominated for the “Nike” Literary Award and the Conrad Prize. Editor-in-chief of the quarterly HERITO. He has published essays in “Tygodnik Powszechny” and “Dwutygodnik”, among others. Recipient of the Młoda Polska scholarship in the literature category in 2019. He lives in Nowa Huta.