Lecture: "From Victorian posters to modern billboards"

29.07.2024, 12.00 p.m

Throughout the 19th century, industrialization and numerous technical inventions profoundly transformed production methods and trade. The space of cities was also transformed, filled not only by newly built factory complexes, but also by numerous department stores and railway stations. A sign of these changes was also the flourishing of street advertising, including posters.

As part of activities resembling the exhibition "Alfons Mucha. "Posters from Lviv collections", Dr. Małgorzata Jędrzejczyk will discuss the poster phenomenon in terms of the transformations that took place in the 19th and 20th centuries.

The growing scale, new creation techniques, changing materials and content, as well as the evolution of the poster from simple posters to large-scale compositions will be analyzed.

The meeting will be transmitted online via the Zoom platform. Admission free. To receive an access link, please register at warsztaty@mck.krakow.pl

Lecture from the series “Decades with Art.”

Host:

Dr. Małgorzata Jędrzejczyk – art historian, curator. Graduate of History of Art at the Jagiellonian University, the Universität Wien, and the Humboldt-Universität zu Berlin. Graduate of interdisciplinary Enviroment-Technologies-Society faculty (at the UJ). Author of research papers on art and architecture of the 20th century, also published in the catalogs of exhibitions and magazines. Co-redactor of the "Picture/Body" anthology and "Composing of the Space. The Sculptures of Vanguard" paper. Co-author and curator of the art-and-science program "Exercising Modernity (Pilecki-Institut Berlin)." In her doctorate dissertation, which she prepares at the History of Art Institute of the UJ, she researches the concept of space in the creative work of Katarzyna Kobro.