Tłumacz Migam - Międzynarodowe Centrum Kultury

The development of audience means the development of cultural institutions.

Graphics with the title of this year edition of the congress:

The „participation fail” is not an unknown phenomenon for us. If people do not take part in culture this is our responsibility. Consequently, it is the cultural sector and not the audience that needs “development”. While creating the missions for our cultural institutions we need to move from the paradigm of collections to the paradigm of audience. On 22 November we invited you to discuss this topic at the Open Eyes Economy Summit.


We invited to the conference a team that during a few years long, international project co-created one of the most interesting documents about audience development. Audience Centred Experience Design (ACED) is a work model which aims at supporting cultural institutions in introducing innovative solutions that would take into account the needs of the audience. It was created on the basis of Lewin’s Change Model and Design Thinking model.

The meeting took place on 22 November, Tuesday, since 12:45 pm at the ICE Congress Centre (hall S3B).

More information at the congress website.

Detailed schedule:

12:45 – 13:00 Voice: How Can Design Thinking Help Cultural Institutions’ Programmes Become Audience Focused?

Niels Righolt – CEO Center for Kunst & Interkultur, Copenhagen


13:00 – 14:00 Inspirational session: From the Audience to the People. Audience Centred Experience Design as a Tool for Change in Public Cultural Institutions


Moderator: Beata Dubiel-Stawska –  trainer, owner of the B8 Group

Alessandra Gariboldi – President of the Fitzcarraldo Foundation,

Turin Ilídio Louro – Mapa das Ideas, Oeiras

Anne Torreggiani – CEO The Audience Agency, Londyn

Olga Wysocka – Vice-Director of the Zachęta National Gallery of Art


15:00 - 15:30 Slam battle: Does the ACED Model Shape the Audience or the Organisation?

Martina Beria – Fitzcarraldo Foundation, Turin

Mette Wolf – Director of the Nørrebro Theatre, Copenhagen


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