Home News Signing of the contract for the implementation of the promotional campaign for the ICC project

Signing of the contract for the implementation of the promotional campaign for the ICC project

Rafał Bochenek of Euvic Media and MCK directors Agata Wąsowska-Pawlik and Marzena Daszewska stand in front of an MCK information backdrop, holding signed documents concerning the promotional campaign for the modernization of the Pod Kruki building in Kraków.

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On Monday 31 August, Rafał Bochenek, a representative of Euvic Media sp. z o.o., and the directors of the ICC, Agata Wąsowska-Pawlik and Marzena Daszewska, signed a contract for the implementation of a promotional campaign for the project “Modernisation and adaptation of the ground floor of the Ravens House and renovation of the technical infrastructure of the International Cultural Centre in Kraków”.

Under the agreement, Euvic Media will carry out a comprehensive image campaign in regional media, reinforced by activities on national channels. The aim of the campaign is to increase awareness of the FEnIKS project and to promote the investment related to the redevelopment of the ICC’s headquarters amongst a wide audience. The project will be completed in 2027 with the opening of a new space on the ground floor of the Ravens House, featuring a café and a bookshop.

The modernisation of the Ravens House is not merely a renovation of a listed building. The project aims to create a space open to the public that will encourage socialising, education and cultural engagement. In addition to the new facilities on the ground floor, plans include the modernisation of the technical infrastructure of the ICC Gallery and conference rooms, the purchase of modern multimedia equipment, and the implementation of solutions to improve accessibility for people with special needs. The building will feature, amongst other things, new lifts, induction loops, signage to assist visually impaired people with navigation, and solutions to improve digital and communication accessibility.

Rafał Bochenek of Euvic Media and MCK directors Agata Wąsowska-Pawlik and Marzena Daszewska sign documents concerning the promotional campaign for the modernization of the Pod Kruki building in Kraków.

The project “Modernisation and adaptation of the ground floor of the Ravens House and renovation of the technical infrastructure at the ICC headquarters in Kraków” is co-financed by the European Union under the European Funds for Infrastructure, Climate and Environment 2021–2027 (FEnIKS) programme.

FEnIKS project information banner featuring the logos of European Funds, the Republic of Poland, the European Union and the Ministry of Culture and National Heritage, with information in Polish and English about funding for the modernization of the Pod Kruki building and the technical infrastructure of the ICC headquarters in Kraków.

Total project value: 13,541,096.08 PLN

ERDF funding: 8,744,388.51 PLN

Photo: Dorota Korohoda